Proud Cebuana herself, Genie Togono of IPI,

Proud Cebuana herself, Genie Togono of IPI,

For today’s ๐‘ฎ๐’๐’๐’… ๐‘บ๐’•๐’๐’“๐’Š๐’†๐’” ๐‘ฌ๐’™๐’„๐’๐’–๐’”๐’Š๐’—๐’†๐’”: ๐‘ฉ๐’“๐’‚๐’๐’…๐’” ๐’๐’‡ ๐‘ด๐’†๐’…๐’Š๐’‚ ๐‘ฉ๐‘จ๐‘ฐ, as a proud Cebuana herself, Genie Togono of IPI, shares her incredible experience at the Media BAI event and how hyperlocal insights are key in shaping brand strategies and success. Donโ€™t miss...
Is mastering the VisMin market trends really important?

Is mastering the VisMin market trends really important?

In today’s ๐‘ฎ๐’๐’๐’… ๐‘บ๐’•๐’๐’“๐’Š๐’†๐’” ๐‘ฌ๐’™๐’„๐’๐’–๐’”๐’Š๐’—๐’†๐’”: ๐‘ฉ๐’“๐’‚๐’๐’…๐’” ๐’๐’‡ ๐‘ด๐’†๐’…๐’Š๐’‚ ๐‘ฉ๐‘จ๐‘ฐ, get inside the minds of today’s young & professional brand managers from Surf Philippines as they discuss their key takeaways from this year’s Media BAI! Diving briefly into why...
How did a local Cebuano bakeshop become a nationwide favorite?

How did a local Cebuano bakeshop become a nationwide favorite?

In our mini debut episode of ๐‘ป๐’‰๐’† ๐‘ฎ๐’๐’๐’… ๐‘บ๐’•๐’๐’“๐’Š๐’†๐’” ๐‘ฌ๐’™๐’„๐’๐’–๐’”๐’Š๐’—๐’†๐’”: ๐‘ฉ๐’“๐’‚๐’๐’…๐’” ๐’๐’‡ ๐‘ด๐’†๐’…๐’Š๐’‚ ๐‘ฉ๐‘จ๐‘ฐ, we sat down with Gio Gandionco, Head of Operations of Julie’s Bakeshop, to discuss how the brand took root and is continuing to flourish nationwide....