{"id":828449,"date":"2024-11-20T12:40:45","date_gmt":"2024-11-20T12:40:45","guid":{"rendered":"https:\/\/mmv.ph\/rmn-networks-2025\/?p=828449"},"modified":"2025-08-29T06:27:32","modified_gmt":"2025-08-29T06:27:32","slug":"media-bai-2024-a-360-experience-about-the-art-of-hyperlocal-storytelling-in-vismin","status":"publish","type":"post","link":"https:\/\/mmv.ph\/rmn-networks-2025\/2024\/11\/20\/media-bai-2024-a-360-experience-about-the-art-of-hyperlocal-storytelling-in-vismin\/","title":{"rendered":"Media BAI 2024: A 360 experience about the art of hyperlocal storytelling in VisMin"},"content":{"rendered":"

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MAKATI, PHILIPPINES \u2014 At the inaugural \u201cMedia BAI 2024<\/a>,\u201d held on November 05 at Whitespace Makati, the spotlight was on the transformative power of hyperlocal storytelling in the Visayas and Mindanao (VisMin) regions. The event was a collaborative effort between Cebu-based digital transformation agency, Republiq Group of Companies (RGC),<\/a> and RMN Networks-Marketing and Media Ventures (RMN-MMV)<\/a>, the marketing arm of one of the Philippines\u2019 largest radio broadcast companies, The RMN Networks. Together, they demonstrated how brands can craft impactful campaigns tailored to VisMin audiences.<\/p>\n

A groundbreaking summit<\/strong><\/p>\n

Hosted by Bogart the Explorer from Davao City, the summit drew an enthusiastic crowd of over 500 participants from the advertising, branding, and marketing realms, surpassing initial expectations.<\/p>\n

\"\"<\/p>\n

“Media BA<\/a>I\u201d is a pioneering project designed to showcase the unique identity and storytelling potential of VisMin. Attendees were treated to an immersive experience of the region\u2019s culture, heritage, and people.<\/p>\n

Eric Canoy, President and Chairman of RMN Networks, opened the event with reflections on RMN\u2019s legacy: \u201cRMN is a hyperlocal story itself. From our beginnings in Cagayan de Oro, we\u2019ve grown to 64 stations, each deeply connected to its local audience through language, culture, and community engagement.\u201d<\/p>\n

Bryan Yap, CEO of RGC, shared his vision of promoting VisMin: \u201cOur mission is to highlight the best of VisMin and educate brands on the distinct Bisaya market. Media BAI was born from this shared vision with RMN.\u201d<\/p>\n

Erika Canoy-Sanchez, EVP and COO of RMN-MMV, emphasized the value of knowing your audience: \u201cThe essence of hyperlocal storytelling lies in understanding who you\u2019re speaking to. Whether on-air, online, or on-ground, the message must resonate with the audience.\u201d<\/p>\n

\"\"<\/p>\n

Bogart the Explorer from Davao City served as the event host<\/p>\n

\"\"<\/p>\n

From L-R: Bryan Yap of RGC, Erika Canoy-Sanchez of RMN-MMV and Eric Canoy of RMN Networks<\/p>\n

A 360\u00b0 VisMin experience<\/strong><\/p>\n

The event kicked off with a \u201cHyperlocal Journey,\u201d as attendees who availed of the event\u2019s free ride to the event were transported from their offices in the Biyahenihan Jeepney, one of RMN\u2019s signature hyperlocal touchpoints for on-the-road brand engagement. Along the way, RMN\u2019s FM Radio DJs kept the energy high with interactive VisMin trivia and games, setting the stage for an immersive and hyper-locally curated riding experien<\/p>\n

\"\"<\/p>\n

RMN Biyahenihan, one of RMN\u2019s signature hyperlocal on-the-road initiatives for brand engagement, was used to transport attendeesce.<\/p>\n

Upon arrival, they were welcomed by festival performers, creating a vibrant fiesta atmosphere.<\/p>\n

\"\"<\/p>\n

Festival dancers warmly welcome guests upon their arrival at the venue<\/p>\n

Bisaya hospitality was on full display with a thoughtfully curated menu of regional delicacies, featuring iconic dishes such as Cebu lechon, Satti de Zamboanga, and Bibingka Mandaue. Adding to the immersive experience, RMN\u2019s local drama artists performed a live radio drama titled 100 Days. Presented in mini-episodes interspersed between sessions, the drama captivated the audience with its suspenseful storyline. Attendees were even invited to participate by guessing the story\u2019s ending, with special prizes awarded to those who guessed correctly, elevating the event\u2019s hyperlocal charm.<\/p>\n

\"\"<\/p>\n

\"\"<\/p>\n

RMN Dramatistas showcase their talent.<\/p>\n

Hyperlocal Insights:<\/strong><\/p>\n

The summit featured an impressive lineup of speakers and panelists, offering valuable insights into VisMin\u2019s unique consumer behaviors:<\/p>\n

\u2981 Laurice Obana<\/strong> (Kantar): Presented a study revealing key consumer priorities, with 73% focused on managing finances and 37% anticipating holiday celebrations.
\n\u2981 Althea Mendoza<\/strong> (Kantar): Highlighted the VisMin media landscape, noting that 70% of the 50-million-strong audience is reachable through traditional media like TV and radio.
\n\u2981 Jay Yuvallos<\/strong> (Cebu Chamber of Commerce and Industry) and Anton Perdices (Cebu Business Month): Discussed Cebu\u2019s economic growth and its role as a business hub in VisMin<\/p>\n

\"\"<\/p>\n

Hyperlocal brands and hyperlocal storytelling best practices:<\/strong><\/p>\n

The main highlight of the event was a series of engaging panel discussions that delved into the complexities of the VisMin market and sharing of effective strategies for national brands to connect with the VisMin audiences through authentic hyperlocal languages and touchpoints. Esteemed panelists included Dr. Donald Patrick Lim (DITO), Maria Socorro Romabiles, PhD, Genie Togono (IPI), Michelle De Guzman (Cebu Pacific), Gio Gandionco (Julie\u2019s Bakeshop), Atty. Ruphil Banoc (RMN-Cebu), Gladys Basinillo (Intersections), Manny Gonzales (DMAP), Yasmin Mallari (Unilab), Paul Camello (Ginebra San Miguel), Julia Garcia (The Huddle Room), Serafin Plotria Jr. (RMN-Bacolod), Robbie Aligada (ASC), and social media influencer David Jones Cua, also known as Bisaya Conyo Girl.<\/strong><\/p>\n

\"\"<\/p>\n

Performances by local artists, such as DJ Mia from Dipolog and Empress Tribe Manila, added a festive flair. The event underscored the importance of cultural authenticity in marketing while fostering deeper understanding between brands and VisMin communities.<\/p>\n

Hyperlocal next: Forging stronger partnerships and connection in VisMin<\/strong><\/p>\n

The success of \u201cMedia BAI\u201d sets the stage for future initiatives. Erika Canoy-Sanchez reiterated RMN and RGC\u2019s commitment to bridging brands and VisMin audiences: \u201cOur goal is to foster stronger connections through hyperlocal storytelling.\u201d<\/p>\n

Tristan Nacino, RMN-MMV\u2019s<\/strong> Innovations and Business Development Director, highlighted the network\u2019s suite of hyperlocal tools as reliable planning solutions for brands and agencies: \u201cWith our 360x media planning tool, we guide brands not just how to navigate the VisMin audience, but how to bring into play the art of hyperlocal storytelling in VisMin.\u201d<\/p>\n

RGC\u2019s Bryan Yap added, \u201cWe hope Media BAI inspires brands to explore the vast potential of VisMin.\u201d<\/p>\n

<\/div>\n

Supported by top corporations, and brands like Surf by Unilever Phils, Cebu Pacific, Ginebra San Miguel, Inc., International Pharmaceuticals, Inc., Julie\u2019s Bakeshop, Digital Marketing Association of the Philippines [DMAP], Advertising Standards Council [ASC], Philippine Association of National Advertisers [PANA], Philippine Star Media Group\u2019s Nakakalocal, Manila Bulletin, Adobo Magazine and Kantar Philippines<\/strong>, Media BAI 2024<\/span> <\/a>showcased the rich opportunities in VisMin and the power of local storytelling.<\/p>\n

For more information, contact Media BAI at innovations@mmv.ph or mediabai@rgc.world.<\/p>\n

First published by\u00a0https:\/\/www.adobomagazine.com\/events\/media-bai-2024-a-360-experience-about-the-art-of-hyperlocal-storytelling-in-vismin\/<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"

MAKATI, PHILIPPINES \u2014 At the inaugural \u201cMedia BAI 2024,\u201d held on November 05 at Whitespace Makati, the spotlight was on the transformative power of hyperlocal storytelling in the Visayas and Mindanao (VisMin) regions. The event was a collaborative effort between Cebu-based digital transformation agency, Republiq Group of Companies (RGC), and RMN Networks-Marketing and Media Ventures […]<\/p>\n","protected":false},"author":159,"featured_media":828450,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_et_pb_use_builder":"","_et_pb_old_content":"","_et_gb_content_width":"","_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[486,485],"tags":[],"class_list":["post-828449","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-featured-article","category-news"],"yoast_head":"\nMedia BAI 2024: A 360 experience about the art of hyperlocal storytelling in VisMin - STAGING: RMN Networks 2025<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/mmv.ph\/rmn-networks-2025\/2024\/11\/20\/media-bai-2024-a-360-experience-about-the-art-of-hyperlocal-storytelling-in-vismin\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Media BAI 2024: A 360 experience about the art of hyperlocal storytelling in VisMin - STAGING: RMN Networks 2025\" \/>\n<meta property=\"og:description\" content=\"MAKATI, PHILIPPINES \u2014 At the inaugural \u201cMedia BAI 2024,\u201d held on November 05 at Whitespace Makati, the spotlight was on the transformative power of hyperlocal storytelling in the Visayas and Mindanao (VisMin) regions. 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