{"id":828131,"date":"2023-05-29T01:42:01","date_gmt":"2023-05-29T01:42:01","guid":{"rendered":"https:\/\/mmv.ph\/rmn-networks-2025\/?p=828131"},"modified":"2025-08-29T06:07:59","modified_gmt":"2025-08-29T06:07:59","slug":"a-celebration-of-culture-and-connection-rmn-your-hyper-local-partner-in-sinulog","status":"publish","type":"post","link":"https:\/\/mmv.ph\/rmn-networks-2025\/2023\/05\/29\/a-celebration-of-culture-and-connection-rmn-your-hyper-local-partner-in-sinulog\/","title":{"rendered":"A celebration of culture and connection: RMN, your hyper-local partner in Sinulog"},"content":{"rendered":"

\"\"<\/p>\n

CEBU, PHILIPPINES \u2014 The Sinulog Festival, held annually in Cebu City, Philippines, is a vibrant and colorful celebration that honors Santo Ni\u00f1o, the Holy Child Jesus. This lively event attracts millions of locals and tourists alike, who come together to revel in the festivities, dance to the rhythmic beat
\nof drums, and pay homage to the rich cultural heritage of the Philippines.<\/p>\n

RMN Networks<\/a>, the hyper-local amplifier network committed to embracing and promoting localand cultural diversity such as the Sinulog, is proud to announce its active participation in this year\u2019s activity.<\/p>\n

\"\"<\/p>\n

Last year, Unilab<\/strong>, a trusted quality healthcare provider, entered into a partnership with the city\u2019s local government unit (LGU), to promote Rexidol, a key product of Unilab, amplified through the RMN Fiesta Tour. Specifically customized for Unilab, the RMN Fiesta Tour is a two-day branded on-ground activation conducted during the celebration of the Sinulog Festival in Cebu City through a customized booth, tents, and activities carried out by iFM Cebu, DYHP, and experts accustomed tothe fiesta traditions and culture of the brand\u2019s intended audience.<\/p>\n

Ensuring safety as the official first-aid partner<\/strong><\/p>\n

On top of the Fiesta Tour booth, Rexidol and RMN also served as the official first-aid partners of the event by providing 30 first-aid tents scattered across (SRP) South Road Properties. A total of 800 Visitors visited the tent, and a total of 1,300 attendees received product samples.<\/p>\n

Halad sa Sinulog brings local talents in one event<\/strong><\/p>\n

The \u201cHalad sa Sinulog Dance Contest 2023\u201d is a customized branded event under the 360X On- Ground media products, which was organized by IPI and RMN. Hundreds of Cebuanos were entertained during the event by various dance groups from various barangay in the province and by local artists from iFM Cebu and DYHP RMN Cebu.<\/p>\n

\"\"<\/p>\n

A 360x hyperlocal experience at sinulog<\/strong><\/p>\n

Developed to create the new radio plan that is no longer just amplified by on-air broadcast, RMN Marketing and Media Ventures developed a 360X plan to amplify both IPI and Rexidol and its brand message. Utilizing the RMN360X products, On-Air served its purpose for brand recall by announcing the schedule of the activation with online amplification support under the Brandvoice social media platform of RMN-MMV amplified in iFM Cebu and DYHP RMN Cebu social media pages. The idol DJs of iFM Cebu helped organize the activation, injecting their usual energy and enthusiasm. The campaign was concluded with post-event highlights summarizing both activations.<\/p>\n

\"\"<\/p>\n

459th Fiesta Se\u00f1or Santo Ni\u00f1o: Magnet of Love in the Synodal Church<\/strong><\/p>\n

With the preparations for the 459th Sinulog underway, RMN Networks is also gearing up on its coverage, making sure it gives the best 360Xperience to its brand partners. Next year\u2019s Sinulog Grand Parade is scheduled for January 21.<\/p>\n

First published by\u00a0https:\/\/www.adobomagazine.com\/campaign-spotlight\/a-celebration-of-culture-and-connection-rmn-your-hyper-local-partner-in-sinulog\/\u00a0<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"

CEBU, PHILIPPINES \u2014 The Sinulog Festival, held annually in Cebu City, Philippines, is a vibrant and colorful celebration that honors Santo Ni\u00f1o, the Holy Child Jesus. This lively event attracts millions of locals and tourists alike, who come together to revel in the festivities, dance to the rhythmic beat of drums, and pay homage to […]<\/p>\n","protected":false},"author":159,"featured_media":828132,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_et_pb_use_builder":"","_et_pb_old_content":"","_et_gb_content_width":"","_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[486,485],"tags":[],"class_list":["post-828131","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-featured-article","category-news"],"yoast_head":"\nA celebration of culture and connection: RMN, your hyper-local partner in Sinulog - STAGING: RMN Networks 2025<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/mmv.ph\/rmn-networks-2025\/2023\/05\/29\/a-celebration-of-culture-and-connection-rmn-your-hyper-local-partner-in-sinulog\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"A celebration of culture and connection: RMN, your hyper-local partner in Sinulog - STAGING: RMN Networks 2025\" \/>\n<meta property=\"og:description\" content=\"CEBU, PHILIPPINES \u2014 The Sinulog Festival, held annually in Cebu City, Philippines, is a vibrant and colorful celebration that honors Santo Ni\u00f1o, the Holy Child Jesus. This lively event attracts millions of locals and tourists alike, who come together to revel in the festivities, dance to the rhythmic beat of drums, and pay homage to […]\" \/>\n<meta property=\"og:url\" content=\"https:\/\/mmv.ph\/rmn-networks-2025\/2023\/05\/29\/a-celebration-of-culture-and-connection-rmn-your-hyper-local-partner-in-sinulog\/\" \/>\n<meta property=\"og:site_name\" content=\"STAGING: RMN Networks 2025\" \/>\n<meta property=\"article:published_time\" content=\"2023-05-29T01:42:01+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2025-08-29T06:07:59+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/mmv.ph\/rmn-networks-2025\/wp-content\/uploads\/sites\/3\/2025\/08\/Picture1-1.png\" \/>\n\t<meta property=\"og:image:width\" content=\"624\" \/>\n\t<meta property=\"og:image:height\" content=\"351\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/png\" \/>\n<meta name=\"author\" content=\"Support Team\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Support Team\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"3 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"https:\/\/mmv.ph\/rmn-networks-2025\/2023\/05\/29\/a-celebration-of-culture-and-connection-rmn-your-hyper-local-partner-in-sinulog\/\",\"url\":\"https:\/\/mmv.ph\/rmn-networks-2025\/2023\/05\/29\/a-celebration-of-culture-and-connection-rmn-your-hyper-local-partner-in-sinulog\/\",\"name\":\"A celebration of culture and connection: RMN, your hyper-local partner in Sinulog - 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