Caption: Nestle Philippines CEO Mauricio Alarcon Kicks Off Nestcon 2025
Following the success of Media BAI 2024, where RMN Networks (RMN) and the Republic Group of Companies (RGC) mounted a fully immersive showcase of hyperlocal storytelling of Visayas and Mindanao, RMN Networks was invited to share true value and power of hyperlocal insights and strategies in the recently concluded NestCon 2025.
Media BAI, underscored the role of culturally attuned content in today’s fragmented media landscape. Building on that momentum, RMN Marketing and Media Ventures together with partner Republiq Group of Companies (RGC)—presented an evolved take on hyperlocal strategy, zooming in on why the VisMin audience remains one of the most influential and underserved segments in Philippine marketing.
At NestCon 2025, held at SMX Aura in Taguig City from July 31 to August 1, RMN Networks was honored to present its regionalization efforts as part of a lineup featuring major industry players like GMA, ABS‑CBN, Coca Cola , Nielsen and even YouTube. The event brought together Nestlé Philippines and its partners to dive into unified approaches to regional consumer engagement across the country.
NestCon underscored the importance of using emerging technology and data-driven insights to craft better stories and respond to ever-changing consumer needs. More than just an internal gathering, it has become Nestlé Philippines’ premier thought-leadership platform, uniting brand teams, media partners, and digital collaborators around a future-forward marketing agenda. Unique in the Philippine landscape, NestCon also carries the potential to make a mark on the global stage for Nestlé. This year’s event, organized by Nestlé’s Integrated Media team under Emmanuel M. Ordinanza where he emphasized full-funnel strategies to keep brand messaging seamless across fragmented media channels. The event also highlighted Nestlé’s push into emerging platforms such as short-form video and social commerce to drive reach, engagement, and more personalized consumer experiences.
RMN Networks emphasized “The Art and Power of Hyperlocal Storytelling,” a strategy that empowers its regional stations to craft culturally relevant content tailored to specific communities while remaining aligned with national brand objectives. At its core, hyperlocal storytelling is about delivering the right message to the right audience in the right community. This model strengthens on-the-ground narratives by leveraging editorial autonomy and deep-rooted local connections—values that continue to resonate powerfully with regional audiences.
Erika Canoy Sanchez, EVP and COO of RMN-MMV, and Tristan Nacino, Innovations Director and Head of Business Development, share the network’s unifying approach to regionalization.
The Enduring Reach of Traditional HyperLocal Media Platforms
During the session, RMN Networks Erika Canoy-Sanchez (EVP & COO) and Tristan Nacino (Director for Innovations and Business Development) emphasized the deep trust and continued relevance that radio continues to hold across the Visayas and Mindanao islands. With decades of consistent public service, community programming, and relatable personalities, radio still remains embedded in the fabric of regional daily life.
Beyond the airwaves, RMN Networks also spotlighted the evolution of its digital platforms through 360X Studios, which produces original social-first content designed for younger audiences and bringing local voices to the forefront of digital storytelling.
Power of hyperlocal in action
Photos courtesy of Nestcon
RMN Networks’ session also featured a hyperlocal product demo featuring the magic and hyperlocal power of the “Roleta,” an ever reliable and effective hyperlocal activation platform often used by RMN Networks in on-ground events across various barangays in VisMin to enable the locals to have a deeper and customized experience with brands. RMN Networks flew-in its influential hyperlocal DJ’s. Idol Chikee of iFM Cauayan, Ate Jowee of iFM Cagayan and Idol Boyki of iFM Cebu host the segment and demonstrate how a Roleta game can ignite significant brand affection among the audience. The highlight of the activity was letting participants experience the thrill of the Roleta firsthand—a signature RMN approach to community-driven brand storytelling.
Caption: NestCon attendees try out the RMN Roleta firsthand.
Focus on Future-Ready Content Strategies
At the core of this conversation was the understanding that hyperlocal storytelling today isn’t just about nostalgia—it’s about harmonizing the enduring power of traditional local media with the immediacy and creativity of hyperlocal digital marketing. This synergy doesn’t merely amplify brand messages; it completes the whole brand narrative, making campaigns resonate deeply with communities and driving long-term engagement. With these strategies, brands can turn local insights into hyperlocal powerful content—bridging the gap between culture and commerce in a way that feels fresh, inclusive, and distinctly VisMin.
From Media BAI to Market Relevance
RMN Networks continue to affirm its core message: hyperlocal storytelling is no longer an experimental strategy, it’s an essential pathway to real connection and brand impact.
The network is committed to helping brands bridge the cultural and geographic gaps in their campaigns, starting with deeper insight, and ending with resonance where it matters most on the ground, in the community, and in the everyday lives of consumers in Visayas and Mindanao.
For brands looking to better understand and engage regional markets, RMN Networks offer partnerships on how hyperlocal storytelling, radio, digital and activation can seamlessly work together to create culturally resonant brand experiences—especially in the Visayas and Mindanao.
For more information, contact Media BAI at innovations@mmv.ph
First published by https://mb.com.ph/2025/08/28/rmn-networks-shares-regionalization-strategy-at-nestcon-2025
